A home is a castle protecting you from the outside world.

The OHG Realty marketing plan: comprehensive strategies that yield results!

The Journey Begins Here!

  • First, we meet with you to obtain detailed information about your home.
  • Then we arrange a free initial staging consultation for you at your convenience. This consultation will offer guidance as to what steps you can take to maximize your home’s value and salability.
  • At this point, the ball is in your court. The time has come for us to step back and give you the time you need to evaluate your options and prepare your home for listing.
  • Then, subject to the weather, your availability and those of our photographer and videographer, we schedule your media shoot.
  • Incorporating information you provide, and knowledge of what you have done to prepare your home, we also write a dynamic description highlighting all of your home’s most distinguishing and attractive features.
  • Next, with this description as its centerpiece, we create an enticing multimedia single property site. 
  • As we continue to prepare to feature your home, we then begin our pre-launch marketing by announcing your coming listing on social media and our two websites. We also inform our buyer clients and local Realtors of the opportunity your home presents.
Search Ocala homes online to learn the value of your home.
An OHG marketing plan emphasizes amazing features like this kitchen.

Launching the campaign:

  • We begin this stage by analyzing your home’s position in the market and designing a campaign that will maximize your listing’s ability to compete.
  • We then create marketing materials for distribution to brokers, agents and potential buyers. Each is focused on the photos or edited video produced in your shoot.
  • Our office simultaneously lists your home on the Stellar MLS service.
  • At this time, we distribute your single property site to the member Realtors of OMCAR, our local Association.
  • Through the Florida Realtors‘ Association, we may also direct your listing to thousands of Realtors throughout our state.
  • Additionally, through our international referral network, we may direct your listing to many thousands of agents worldwide.
  • In conjunction with the above, we design and launch a social media marketing campaign to promote your listing. (Details below!)
  • Of course, we also post the listing on Zillow, Realtor.com, Trulia, Homes.com and dozens of other top real estate sites. These postings are vital components of the OHG Realty marketing strategy.

Our commitmentS
to you!

  • To provide weekly updates about the progress of the sale of your home and work in partnership with you to achieve your goals.
  • To aggressively network with Realtors, buyers and our referral network to make sure your home is always on top of mind. 
  • To distribute information about your home to outstanding agents and qualified buyers.
  • To analyze the execution of our marketing plan on a weekly basis and make the modifications necessary to optimize results.
  • To arrange showings for our clients and those of other agents on an ongoing basis.
  • To be at your service and accessible from the moment you sign the listing agreement, until you turn over the keys to your house at the closing.

Social Media Marketing

Social media posting and advertising are powerful ways we can expose your home to more buyers. However, each platform requires a slightly different approach to achieve optimal results. Below we discuss some of our techniques:

Facebook

Facebook is the quintessential social site. Here we post a custom announcement of your listing, including high quality media. We will also present your home in our ongoing advertising campaigns.

Linkedin

This social site caters to entrepreneurs, executives & professionals. Here we post listings, media & link backs to single-property sites, supplemented by text designed to engage realtors & sophisticated buyers.

Twitter

This site provides a way to message friends, family & others. Here we post tweets designed to provoke thought, stimulate interest and solicit responses. Some present new listings. Others provide buying tips or information. All are sure to engage buyers.

Pinterest

People pin photos & videos to boards on this site. Many boards advertise items for sale. Here we use hash tags to attract potential buyers to our boards. There, posts with enticing text and imagery link to single property sites with details about our listings.

YouTube

This is a video sharing site. Here we post video tours of homes we market. A link-back to the single property site that promotes the listing presented is attached to each tour. We also employ SEO techniques to help these videos rank well in Google.

Instagram

Instagram targets mobile device users. Therefore, we create posts, reels, and stories optimized for mobile devices to engage potential buyers. Each features content designed to excite & engage. We also feature listings in ongoing ad campaigns here!

What else do we do to sell your home?

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"Nothing influences people more than a recommendation from a trusted friend." - Mark Zuckerberg

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